Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. It is a more targeted type of advertising and is believed to be very effective in creating brand awareness. Social media marketing campaigns usually center around:
Establishing a social media presence on major platforms.
Creating shareable content and advertorials.
Cultivating customer feedback throughout the campaign through surveys and contests.
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
SEM is an acronym for search engine marketing, which involves tasks that help search engines such as Google, Yahoo!, and Bing, find and rank a website. In other words, it’s the things you can do to make sure your website appears in search engine results when someone searches for information related to your business.