Marketing 4.0 – Moving from traditional to Digital An Integrated Approach to Marketing

Marketing 4.0 – Moving from traditional to Digital An Integrated Approach to Marketing

Marketing 4.0 is the sequel to our widely-recognized concept of Marketing 3.0, which calls for brands to touch the human spirit. Marketing 4.0 is based on intricate observation and analysis of the paradoxes in view of the digital technology boom. We explain how online meets offline, why style must be complemented with substance, and why Machine-to-Machine is incomplete without Human-to-Human.

Digital technology is increasingly moving at the heart of most modern businesses today. As OECD states, digital economy is fast percolating a wide range of industries, from bank­ing, energy and transportation to media and health. No wonder thus how often we hear of the word ‘­disruption in the context of business.

Course Outline

Modules

From ‘Segmentation and Targeting’ to ‘Customer Community Confirmation

From ‘Brand Positioning and Differentiation’ to ‘Brand Characters and Codes’

From ‘Selling the 4P’s’to ‘Commercializing the 4C’s’

Integrating Traditional and Digital Marketing

Understanding Marketing research

Customer Profiling, Customer segmentation, Identifying the right customer set

Competitors Analysis

Segmentation & Product/Service Positioning

Branding- brand identity and brand association

Marketing Communication and Marketing Mix

FAQ

Who should attend?

Management, Senior Managers, Team Leaders, Assistant Manager, Marketing Department, Data Analyst. R&D, Corporate Com, Sales Team etc.

Scroll to top