Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.
SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.
Create interesting and compelling marketing content
Create brand messaging and appropriate content guidelines
Learn content marketing strategies, tactics, and best practices to produce effective content
Create best practices for content across media types, including social media, images, etc.
Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau
Identify prospects and create an effective content marketing strategy
Learn how to find industry influencers and identify promotional opportunities
Learn how to develop appropriate content for each type of audience segment
Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
Understand the concepts of web analytics from ground zero to master analytics across digital channels
Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
Course 1: Search Engine Optimization Foundations
Course 2: Advanced Search Engine Optimization
Course 3: Advanced Content Marketing
Course 4: Advanced Web Analytics