CCSD Digital Marketing Certification

Master the art of effective brand communication in the digital world. The course sheds light on various aspects SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Youtube videos, etc.

Delivery Method and Programmes Offered

You can choose any method of learning that you want.

Virtual Instructor-Led Training(VILT) Programmes

Online trainings conducted via Zoom led by an Instructor.

As the digital economy continues to thrive, especially with the new normal brought about by the COVID19 pandemic, businesses and individuals need to stay relevant and upgrade their skills. This is an even bigger challenge for B40 segment because they have limited access to upgrading themselves with these new digital skills. This program is designed to impart knowledge eon the strategic marketing concepts and tools focused on social media selling. The course ensures you master the art of effective brand communication in the digital world. The course sheds light on various aspects SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Youtube videos, etc. On completion of the course you will have a transcended approach and a richer understanding of the foundations of the new digital marketing landscape.
  • The course helps you master the art of digital marketing through the principles, flow & strategies
  • Effectively adopt various domains of, Social Media Marketing, Analytics & Measurements, Content Marketing, Mobile Marketing, branding, etc.
  • Efficiently utilize the execution tools like Canva, Facebook Insights & Facebook for marketing
  • Learn strategies to execute result-oriented digital marketing
  • Formulate, plan and execute effective Digital Marketing campaigns
  • Basic computer competency
  • Familiarity with a few social media platforms
  • DAY 1
  • Overview of Digital Marketing
  • Building a Brand Online
  • Content Marketing
  • Mobile Marketing
  • Drivers of Big Data
  • DAY 2
  • Social Media
  • CREATE – Building your Content
  • PROMOTE – Marketing your Content
  • Building a tribe and community
  • DAY 3
  • OPTIMISE – Track, Learn & Improve
  • STRATEGIES – Customer Segmentation
  • Buyer Persona
  • Inbound Marketing Methodology
  • DAY 4
  • Building a digital marketing plan
  • Marketing Automation
  • Digital Marketing Driven Sales Process
  • DAY 5
  • Emerging Digital Marketing Trends
  • PROGRAMME DATES (You can choose to attend either one)

    First Session
    3, 4, 5, 11 & 12 September
    Second Session
    15, 16, 17, 23 & 24 October
    Third Session
    10, 11, 12, 18 & 19 December

    Self Paced Learning(SPL) Programmes

    Video based online learning that you learn on your own time & schedule.
    3 levels you can choose from: Beginner, Intermediate, and Advance.

    The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your digital marketing career with hands-on experience in managing paid marketing initiatives.
    PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, digital marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, and entrepreneurs and business owners.
  • Understand pay per click advertising concepts
  • Choose the best-suited keywords to fit the advertising model
  • Develop paid advertisement campaigns and use ad groups effectively
  • Analyze the market shared by each search engine
  • Analyze different campaign settings and PPC pricing models
  • Lesson 01 – Psychology of Search
  • Lesson 02 – Buying Funnel
  • Lesson 03 – Understanding Keyword Organization
  • Lesson 04 – Keyword Match Types
  • Lesson 05 – Negative Keywords and Managing Search Terms
  • Lesson 06 – Keyword Research
  • Lesson 07 – Creating Compelling Ads
  • Lesson 08 – Advanced Ad Features
  • Lesson 09 – Ad Testing
  • Lesson 10 – Ad Extensions
  • Lesson 11 – Campaign Types Budget and Reach
  • Lesson 12 – Location and Language Targeting
  • Lesson 13 – Introduction to Audience Types
  • Lesson 14 – How to Segment Data and Create Lists
  • Lesson 15 – Using the Audience Lists to Reach Customers
  • Lesson 16 – Introduction to the Display Network
  • Lesson 17 – Display Targeting Options
  • Lesson 18 – Display Ad Formats
  • Lesson 19 – Setting And Measuring Goals
  • Lesson 20 – Bidding and Attribution
  • Lesson 21 – Reporting and Testing
  • Lesson 22 – Ad group organization
  • Lesson 23 – Campaign Organization
  • Lesson 24 – Working with Multiple Accounts
  • Lesson 25 – Introduction to Quality Score
  • Lesson 26 – Working with Quality Score
  • Lesson 27 – Quality Score Diagnosis and Pivot Tables
  • Lesson 28 – Setting Up Your PPC Strategy
  • Lesson 29 – Creating Your Account
  • Lesson 30 – Managing Your Account
  • Lesson 31 – Shopping and Video Campaigns
  • Lesson 32 – Automation and Other Tools
  • Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.
    SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.
  • Create interesting and compelling marketing content
  • Create brand messaging and appropriate content guidelines
  • Learn content marketing strategies, tactics, and best practices to produce effective content
  • Create best practices for content across media types, including social media, images, etc.
  • Perform digital data analytics to derive important insights for all aspects of the customer lifecycle across digital channels
  • Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics
  • Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau
  • Identify prospects and create an effective content marketing strategy
  • Learn how to find industry influencers and identify promotional opportunities
  • Learn how to develop appropriate content for each type of audience segment
  • Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
  • Understand the concepts of web analytics from ground zero to master analytics across digital channels
  • Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement
  • Course 1: Search Engine Optimization Foundations
  • Course 2: Advanced Search Engine Optimization
  • Course 3: Advanced Content Marketing
  • Course 4: Advanced Web Analytics
  • This Advanced Social Media Certification course will transform you into a career-ready social media marketing professional. This course will help you elevate your brand and execute social campaigns by combining the disciplines of advanced social media, content marketing, and web analytics. Hands-on, industry-aligned projects will allow you to test your skills on Facebook, Twitter, and other popular social media platforms.
    This Advanced Social Media training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.
  • Develop an engaging and successful social media strategy for your business
  • Enhance a social media strategy that excites your customers and helps you grows your business
  • LApply social media strategies to transform your business and career
  • Social Media Foundation
  • Advanced Social Media Marketing
  • YouTube and Video Marketing
  • Facebook Marketing and Advertising
  • Social Media Tools
  • Advanced Content Marketing
  • Advanced Web Analytics
  • Learn how digital marketing can support your organization’s business goals and leverage fundamental marketing concepts in adopting a data-driven culture. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.
    This course is best suited for leaders across industries, business professionals, leadership teams, and senior management.
  • Understand your audience and evaluate customer lifetime value
  • Understand the customer journey which is a starting point for acquisition conversion, retention, and expansion of customer base
  • Learn about the evolution of marketing over the years and understand how users interact with your brand through different technologies, social media, and tools
  • Learn about RFM Analysis, attribution, and identify customer touchpoints
  • Target your customer using advanced segmentation from personas and product thinking
  • Lesson 1 – Overview of the Digital Marketing Evolution
  • Learn how to unleash the power of digital channels with Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights, and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.
    This Digital Marketing 101 Certification Training is ideal for freshers, traditional marketers, entrepreneurs, brand and communication managers, and sales professionals
  • Understand the fundamentals of digital marketing
  • Gain knowledge of future marketing trends and technology
  • Understand the customer lifecycle in marketing terminology
  • Section 0 – Course Introduction
  • Section 1 – Fundamental Concepts of Digital Marketing
  • Section 2 – Customer Lifecycle
  • Section 3 – Marketing Technology
  • Section 4 – The Future of Digital Marketing
  • This course will teach you the effective use of the content, images, and user engagement strategies that will appeal to your target market. Upon course completion, you will understand how to develop brand guidelines, create an effective brand strategy, leverage customer brand equity, track analytics, and properly manage your brand.
  • Business graduates
  • Middle management professionals
  • Digital Marketing professionals
  • Marketing professionals
  • Marketing managers
  • Leverage brand marketing in the digital era
  • Nurture the brand value proposition
  • Determine Key Performance Indicators to measure the Brand
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution
  • Develop brand standards and usage guidelines
  • Build brands in startups and multi-brand companies, across cultures and geographies
  • Create brand marketing campaigns across all major digital channels and platforms and execute marketing strategies with cross-functional teams
  • Manage the agency relationship for your brand
  • Conceptualize strategic initiatives and implement the details of a marketing campaign
  • Lesson 01 – Course Introduction
  • Lesson 02 – Brand Marketing in the Digital Era
  • Lesson 03 – Brand Strategy
  • Lesson 04 – The Digital Consumer and Customer-based Brand Equity (CBBE)
  • Lesson 05 – Nurturing the Brand
  • Lesson 06 – Channels
  • Lesson 07 – Brand Analytics and Insights
  • Lesson 08 – Managing the Agency Relationship
  • Lesson 09 – Brand Management
  • Lesson 10 – Conclusion and Recap
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